Control the Message: Haters Gonna Hate, Consumers Gonna Consume

To get everyone up to speed on how we got here, the first four boxcars on this train of thought (or non-thought, as the case may be):

Trump Controls the Message Because We Enable Him

Who Really Controls the Message?

Who Really Controls the Message: Bottlenecks & Amplifiers

Who Really Controls the Message: Trumpets, Emotions, and Does Morgan Freeman Narrate Your Life?

by O Society August 13, 2019

We’re talking about the message we get in the media and how it gets that way. To get us in the mood, we’ll start this segment with an old school Musical Interlude/ Poetry Corner Street Fight featuring Grandmaster Flash and the Furious Five:

Now, when we use the economic terms “consumer” and “producer” to describe human beings, it’s a bit blunt. Not only this, it’s de-humanizing. On purpose. See, these neoliberal economics folks who come up with the marketingspeak don’t want to think of us as human because it makes the job of lying to us and selling us crap we don’t need much easier if they aren’t really harming anyone real. Let’s illustrate:
autotroph_heterotroph.jpeg
An autotroph is a living organism which can “make its own food.” In other words, these organisms typically grab sunlight energy through a process such as photosynthesis. Cholorophyll makes ’em green. This sunlight energy combines with water and carbon to make carbohydrates in food. “Carbo” meaning carbon and “hydrate” meaning water. Hence, organic molecules are carbon containing (CH4) molecules, such as carbohydrates.
No, we don’t care what the lady  down at Whole Foods with tattoo sleeves and rings in her face calls “organic.” In chemistry carbon + hydrogen = organic.
photosynthesis.jpg

Now, the other group cannot “make its own food” the way plants do in photosynthesis. This group eats plants instead. So these animals (e.g., humans) called heterotrophs can walk around and look for green stuff to eat. Like a goat or sheep does. Ingestion and digestion. Goats eat anything. Even cigarette butts. Yes, cigarette butts are filled with organic molecules. Tobacco is a plant.

This is a reductionist view of the food chain, meaning there’s more to it than this, but we get the basics here. You either can make green stuff or not. If not, you eat it.

Same thing in economics. Autotrophs make green stuff called money. These people are called producers. In terms of media – meaning multiple mediums such as TV, movies, internet news articles, mindless tweets, memes, and so on – these people are called “content creators.” They create stuff for us to watch and read and listen to.

On the other hand, there’s consumers. That’s the rest of us. The heterotrophs. Our function is – yep, you guessed it – to consume. We’re mindless sheep and goats. Our function is to eat whatever the producers make for us. Just eat it.

In the words of the great poet TA. Swift: “Players gonna play, Haters gonna hate.”

Remember here were not going to get too deep into food web ecosystems or economic theory, just hit the highlights, such as they are. Which brings us to supply and demand. Even if we don’t know goatshit about economics, we have heard of supply and demand. Basically these two – S&D – are supposed to be inversely correlated, meaning as one goes up, the other goes down. So when we look at a Supply & Demand Curve, we see the red and blue lines make an X.

Supply-Demand-Curve.png

The sweetspot in this curve is where P meets Q, equilibrium, which is to say, similar in theory to homeostasis in goats and living organisms. The producer (blue line supply) and the consumer (red line demand) agree on the best outcome for everyone. The so-called “magic” of the market is supposed to happen this way, according to the pseudo-religion known as “free market fundamentalism.” How does it happen?

Magic. How does the magic work?

No one really knows, so instead, we postulate an invisible hand or god of the marketplace. It makes everything more efficient than if we actually planned or did anything. All we have to do is look out for our own self-interests and the magic will happen. How?

Why it has its own mind! It’s omniscient. And it’s even omnibenevolent.

greed-gekko.gif

Naked self-interest is just another term for greed, as Milton Freidman recognized, leading him to conclude, “greed is good.”

Ummm, anybody else see the flaw in this so-called economic “science?” Which is why it a closer to being a religious belief rather than science. Yes, it has lots of math. Problem is, when the only thing we’re counting is money, science goes out the window. Why?

Because man is not a rational animal. We like stuff that is not good for us, and we like to do stuff to others that is not good for them. Here’s an example to illustrate:

Economics people call the Supply and Demand function a Law. Just like thermodynamics laws. Can never be broken law. S&D isn’t a law. This is a lie. Chemistry is science. Money is not.

Consider the beer. See how they throw in terms such as “normal good” and  “inferior good” to fudge around the fact the market efficiency god isn’t really omnibenevolent?

 

shift-demand-beer.gif1358136354.png

The dismal “science” of economics’ first “law” is if there is more demand (people want) for any asset (beer, gold, oil) the price of this asset will go up. If there is an increase in the supply (more, more, more) of any asset, the price will fall. But get out a six pack and look at these charts and you can figure out the implications without having to shell out tuition money for a Milton Friedman’s University of Chicago MBA.

bad-santa.jpg

Go deeper, and find out all about “supply-side economics,” aka voodoo. It’s the concept of greed amplified to a different law, namely supply it and they will come.

What do we mean? Well, let’s say we have this drug. Called heroin. And people use the heroin to get high. There’s no demand for this other drug called “OxyContin” because the supply of heroin is decent and stable. What do you do?

If you are Purdue Pharma, what you do is make tons of this OxyContin stuff nobody ever heard of much less demanded, and you lie. You lie to physicians and get them in on the pseudo-religious belief:

“It isn’t addictive! Imagine that. It’s just like heroin but it isn’t addictive. Isn’t it wonderful!”

^ This ^ is the marketing department. Lying. Fraud. Unregulated fraud and lying.

We supply a drug called “OxyContin” and make our own demand through voodoo… er, ah, supply side economics, and they will come. Like Las Vegas. Just build it and they will come. See?

Hating Big Pharma Is Good, But Supply-Side Epidemic Theory Is Killing People

How does this supply side voodoo apply to media and information?

Easy. You are a consumer. I am going to supply you with endless amounts of information. Due to information overload, cognitive offloading, etc. we are going to fry your brain. Intentionally. Then we’ll sell you spectacle. Bigger. Better. Stupider. Now with more shiny objects!!! See? We just increase supply endlessly and it will work!

brain-melt-tablet.jpg

How Technology Hijacks Your Mind — from a Magician and Google Design Ethicist

Because dope. Because beer & OxyContin go together like peas & carrots! Make information like dope. Drug it up. Supply and demand meets addiction dynamics. This is why the god of the marketplace looking out for your own naked self-interests fails.

Q: In my experience, strip clubs are filled with lots of very heavy, difficult energy. Did you find this, and if so how did you manage to “shake it off”?

A: Combine nudity with money, alcohol, and complete strangers.

Or make people angry and afraid, then blame it on someone else. Scapegoat.

Emotional junkies rather than an exogenous drug. The media sell power and control and violence. Adrenaline. Testosterone. These producers don’t much care what they supply as long as we the consumers buy it. Nothing sells like addiction This isn’t deep economic theory, it’s stuff we all know but simply don’t want to talk about, do we.

Here’s your media diagram for 2019: The Age of Trump

power-and-control-wheel.png

“Every day when that market bell rings, we con people into believing in something,” he says. “The American Dream. Family values. Could be Freedom Fries for all I care. It doesn’t matter as long as the con works and people buy and sell whatever it is we want them to. If I resign, then any scrap of confidence the public is already clinging on to will be destroyed. And we all know a con doesn’t work without the confidence.”

The Message

It’s like a jungle sometimes
It makes me wonder how I keep from goin’ under

Broken glass everywhere
People pissin’ on the stairs, you know they just don’t care
I can’t take the smell, can’t take the noise
Got no money to move out, I guess I got no choice
Rats in the front room, roaches in the back
Junkies in the alley with a baseball bat
I tried to get away but I couldn’t get far
Cause a man with a tow truck repossessed my car

Don’t push me cause I’m close to the edge
I’m trying not to lose my head
It’s like a jungle sometimes
It makes me wonder how I keep from goin’ under

Standin’ on the front stoop hangin’ out the window
Watchin’ all the cars go by, roarin’ as the breezes blow
Crazy lady, livin’ in a bag
Eatin’ outta garbage pails, used to be a fag hag
Said she’ll dance the tango, skip the light fandango
A Zircon princess seemed to lost her senses
Down at the peep show watchin’ all the creeps
So she can tell her stories to the girls back home
She went to the city and got so so seditty
She had to get a pimp, she couldn’t make it on her own

Don’t push me cause I’m close to the edge
I’m trying not to lose my head
It’s like a jungle sometimes
It makes me wonder how I keep from goin’ under

It’s like a jungle sometimes
It makes me wonder how I keep from goin’ under

My brother’s doin’ bad, stole my mother’s TV
Says she watches too much, it’s just not healthy
All My Children in the daytime, Dallas at night
Can’t even see the game or the Sugar Ray fight
The bill collectors, they ring my phone
And scare my wife when I’m not home
Got a bum education, double-digit inflation
Can’t take the train to the job, there’s a strike at the station
Neon King Kong standin’ on my back
Can’t stop to turn around, broke my sacroiliac
A mid-range migraine, cancered membrane
Sometimes I think I’m goin’ insane
I swear I might hijack a plane!

Don’t push me cause I’m close to the edge
I’m trying not to lose my head
It’s like a jungle sometimes
It makes me wonder how I keep from goin’ under

It’s like a jungle sometimes
It makes me wonder how I keep from goin’ under

My son said, Daddy, I don’t wanna go to school
Cause the teacher’s a jerk, he must think I’m a fool
And all the kids smoke reefer, I think it’d be cheaper
If I just got a job, learned to be a street sweeper
Or dance to the beat, shuffle my feet
Wear a shirt and tie and run with the creeps
Cause it’s all about money, ain’t a damn thing funny
You got to have a con in this land of milk and honey
They pushed that girl in front of the train
Took her to the doctor, sewed her arm on again
Stabbed that man right in his heart
Gave him a transplant for a brand new start
I can’t walk through the park cause it’s crazy after dark
Keep my hand on my gun cause they got me on the run
I feel like a outlaw, broke my last glass jaw
Hear them say “you want some more?”
Livin’ on a see-saw

Don’t push me cause I’m close to the edge
I’m trying not to lose my head
It’s like a jungle sometimes
It makes me wonder how I keep from goin’ under

It’s like a jungle sometimes
It makes me wonder how I keep from goin’ under

A child is born with no state of mind
Blind to the ways of mankind
God is smilin’ on you but he’s frownin’ too
Because only God knows what you’ll go through
You’ll grow in the ghetto livin’ second-rate
And your eyes will sing a song called deep hate
The places you play and where you stay
Looks like one great big alleyway
You’ll admire all the number-book takers
Thugs, pimps and pushers and the big money-makers
Drivin’ big cars, spendin’ twenties and tens
And you’ll wanna grow up to be just like them, huh
Smugglers, scramblers, burglars, gamblers
Pickpocket peddlers, even panhandlers
You say I’m cool, huh, I’m no fool
But then you wind up droppin’ outta high school
Now you’re unemployed, all non-void
Walkin’ round like you’re Pretty Boy Floyd
Turned stick-up kid, but look what you done did
Got sent up for a eight-year bid
Now your manhood is took and you’re a Maytag
Spend the next two years as a undercover fag
Bein’ used and abused to serve like hell
Til one day, you was found hung dead in the cell
It was plain to see that your life was lost
You was cold and your body swung back and forth
But now your eyes sing the sad, sad song
Of how you lived so fast and died so young so

Don’t push me cause I’m close to the edge
I’m trying not to lose my head
It’s like a jungle sometimes
It makes me wonder how I keep from goin’ under

It’s like a jungle sometimes
It makes me wonder how I keep from goin’ under

One thought on “Control the Message: Haters Gonna Hate, Consumers Gonna Consume

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