virtue signaling (noun): the action or practice of publicly expressing opinions or sentiments intended to demonstrate one’s good character or the moral correctness of one’s position on a particular issue.
ex: “Have you noticed how often virtue signaling consists of saying you hate certain things?”
ex: “There goes those patriots virtue signalling again because they’re just better than those social justice warriors.“
by Michael Lynch edited by O Society September 23, 2019
There is nothing wrong with strong opinions. They are healthy in a democracy – an apathetic electorate is an ineffective electorate.
The result is many of us come to see criticism as intolerable and disagreement with our opinions as a mark of moral inferiority.
‘Where your beliefs meet your identity’
I’m a philosopher who studies truth and democracy. And as I argue in my recent book, “Know-it-All Society: Truth and Arrogance in Political Culture,” the key to understanding why people are prone to turn straightforward disagreements into matters of conviction lies in understanding what convictions are in the first place.
A conviction isn’t just a strongly held belief. I strongly believe two and two make four, but this doesn’t rise to the level of a conviction.
Convictions are about what matters to us. Most importantly, they signify to others what kind of person – parent, friend, citizen – we take ourselves to be. They reflect our self-identity. This fact makes a conviction feel so certain, so right.
This is pretty obvious in some cases. Whether you are Catholic or Protestant, Jew or Muslim, or none of the above, your religious convictions shape the kind of person you and others see yourself as being. The same is true of your convictions about hotly contested ethical issues like abortion, the death penalty, or gun control. In such cases, conviction becomes where belief meets identity.
Of course, people do change their minds about such things, but the connection between conviction and identity helps to explain why it can be so difficult for us to do so – even when all the evidence points in the other direction.
People’s convictions reflect the kind of person they aspire to be, and as a result they are ready to make all sorts of sacrifices for them – including sacrificing the facts and logic if need be.
And because it is connected to a person’s identity, giving up a conviction – even admitting it might need some improvement – feels like an act of self-betrayal and a betrayal of our tribe.
And naturally, the tribe may well agree. As a result, and as Yale psychologist Dan Kahan and his colleagues emphasize, it can actually be pragmatically rational to end up ignoring the evidence and sticking to one’s convictions. No one wants to crush their self-image; nor does anyone want to be voted off the island.
Grudge matches everywhere
Conviction’s connection to identity also helps to explain how our increasingly polarized political culture can encourage us to turn every debate – from debates over chicken sandwiches to the path of hurricanes – into a grudge match.
People’s identities, particularly political identities, are not formed in isolation. We construct these by adopting opinions woven into larger cultural stories of the tribes we want to remain a part of.
And it is the nature of cultural narratives to expand – to go beyond the question of who to vote for to what kinds of cars to drive, sports to watch and coffee to drink. The stories become about who “we” are, who “they” are, why we are right and they are wrong. Consider the Starbucks cup…
As a result, opinions about questions which should be settled by empirical data – such as the safety of vaccines or the effectiveness of a wall for stemming illegal immigration or the reality of climate change – end up being absorbed into a larger identity-shaping story, which has little to do with data or empiricism. Instead, these become convictions and so are immune to evidence.
So what happens when it becomes super easy to share and shape our convictions – when people carry in their pockets devices essentially designed to do just this?
Broadcasting our convictions conspicuously is how we signal our virtue to others of like mind.
Reward and punishment
For many, identity is increasingly constructed online, our self-image determined by what social networks say about us and what we say in response.
Social networks, in turn, can act as tools for reinforcing and policing the way in which people describe each other and the convictions these descriptions encourage. Platforms like Facebook not only let people communicate their emotions; social media let people reward and punish each other for doing so.
Put these facts together – our identities are shaped by cultural narratives and these narratives are increasingly told online – and we get our digitalized political culture, which promotes, rewards and upholds blind conviction.
By sharing our outrage or our emotional attachment to some claim or fact, we signal to each other the tribe must commit to this also. We signal to each other it should be a matter of conviction, it should be part of “our” story. And we signal it would be dangerous to change our minds.
As a result, commitments we think are principled, a result of the evidence and our individual story of our best self, are actually just fragments of a larger cultural story.
They’re not really “ours.”
When people are unaware convictions can seem principled while actually being blind, we are helpless in the face of the conviction machine. This helplessness makes our stories – our very identities – vulnerable to being hijacked by those who feed off tribalism and focus conviction-inspired rage into an ideology of contempt and hate.