Today on Dichotomy Theater Game Show, we ask the question is Cannabidiol real or fake? You decide! By voting! By likes! By popularity! Is it InstaCrap or Not InstaCrap?
by Daniel Roberts edited by O Society Nov 6, 2019
Every week, another current or former pro athlete endorses a CBD brand!!!
The list of CBD endorsers runs the gamut from NBA to NFL to pro golf, young and old, male and female. To name just a few: Rob Gronkowski, Tiki Barber, Carson Palmer, Nate Burleson, and Ricky Williams (NFL); Greg Norman and Bubba Watson (golf); Paul Pierce, Lamar Odom, Jay Williams, and John Salley (NBA); Riley Cote and Ryan VandenBussche (NHL); Mike Tyson and Nate Diaz (fighters); Kerri Walsh Jennings (volleyball); Ryan Sheckler (skateboarding); and Olympic medalists Lolo Jones and Amy Van Dyken all talking up the benefits of CBD!!!
Some of them launch their own brands, others sign on as ambassadors of existing brands… and so the drama is manufactured, no?
“It’s like a floodgate opens,” says Olympic hurdler and bobsledder Lolo Jones, who signed a deal with CBDMD, formerly called “Level Brands,” which trades on Nasdaq as YCBD.
Jones joins a list of 40 athletes CBDMD brought on board, a huge number for a company only selling products since 2017.
Brightfield Group estimates the CBD industry will hit $5 billion in sales for 2019, an eye-popping (and hard to believe) 706% jump over 2018.
If the athletes who pump CBD are to be believed, it is a miracle drug!
It helps you sleep better, calm you down, heal your injuries, soothe your aching muscles, and make your dog happier. But the health benefits of CBD are still in contention, and very little definitive data exist to verify these claims these companies make about their products… the plot thickens!!!
The explosion of CBD causes many consumers to beconfused. “If I was a regular consumer, I would be confused too,” Jones acknowledges. How about as an irregular consumer then? Silence…
So, why is the CBD floodgate open if CBD is still so new and unproven by science?
For Jones, it’s about her sport lifting its ban on the product. The World Anti-Doping Agency (WADA) removed CBD from its list of banned substances in 2018. As a result, Jones says, “Now athletes try to find the right CBD from a trustworthy company they can actually use while they’re training and not fail a drug test.” Jones and Bubba Watson both say they visited CBDMD’s lab before signing as ambassadors, and confirm the products are clean to avoid contamination.
“I’ve done a ton of research on this, and I try out different ones,” Jones says, “because I’m a 37-year-old Olympian. I need all the help I can get. When I wake up in the morning, I feel like an 80-year-old sometimes. I’ve aged in dog years.” She also has neck pain due to whiplash from a bobsled crash.
NFL quarterback Carson Palmer sounds a very similar note: “After playing for 15 years I’ve got a lot of aches and pains, a lot of sorenesses, and I’ve also got four young kids I’m chasing around. It’s a product which helps me continue to be able to play.”
But Palmer cautions consumers: “It’s not a miracle drug. If you have issues, you need surgery on—like myself, I’m going to need a hip replacement at some point, I’m just not ready to go under the knife and do hip replacement right now. This product helps my hip. But it is not a miracle drug cure-all.”
As more and more athletes get approached by CBD brands (many of them brand new, unproven brands) they have a lot of choice, but also the risk of endorsing one which fails. “It’s like shoe companies,” Jones says. “You can go get a cheap pair of shoes, but then it’s a nightmare running in them.” RUN!!!